How successful your business is will ultimately be determined by its sales team. Your sales team, as talented as they are, will also be at the mercy of the technology they use to convert your qualified leads into paying customers. Let’s go over how you can use technology to support your sales team and ensure they reach their goals.
Technology Makes Finding Prospects Easier
Not too long ago, a sales department would be any prospective client’s one-stop shop for any and all information about service offerings. Nowadays, they are still a pivotal part of the process, but technology like the Internet and social networks provide valuable information that gives prospective customers more information to make better and more informed decisions before reaching out to the sales team.
Additionally, today’s technology gives sales teams a lot of opportunities to interact with potential customers, making them more accessible than ever and easier to communicate with.
Technology Allows for Easy Data Collection and Application
If you were asked to identify the most promising prospective clients in your region, as well as what the most ideal time to contact them would be, or what products or services can be plugged in specific email campaigns, you should be able to answer those questions. The right technology makes this task much easier, and it can allow for a faster way to measure and track important metrics pivotal to your success.
Another example of this is a customer relationship management system, which gives your business the ability to see at a glance all of your interactions with prospective clients or customers. Your sales team can use this information to communicate with them in a way which maximizes the odds of them signing on with your organization.
Technology Supports Your Multichannel Sales Efforts
If you’re looking for the ideal number of touchpoints for your clients required to close a sale, you’ll see numbers ranging from 6 to 13, or perhaps even more. However, what’s more important is that you represent yourself consistently enough and often enough to showcase a value proposition for your customers. Your CRM will aid you in these efforts and help you spread an effective and consistent message.
Let Us Help Your Business!
Any time your business needs new technology, know that Setton Consulting can help. To learn more, call us today at (212) 796-6061.