Use Your Data to Expand Your Business

Use Your Data to Expand Your Business

Today’s business takes in more data than ever before. The sales process is built on understanding target companies, and even the businesses that already purchase goods and services of your company are constantly providing more information to help you improve your relationships. Unfortunately, not a lot of businesses utilize this data to its full potential. Let’s take a look at a few ways a business can utilize data to improve their position in the sales process.

What Can Be Learned from Coca-Cola’s Security Oversight?

What Can Be Learned from Coca-Cola’s Security Oversight?

Data is one of—if not the—most essential resources a business has, which means it is essential that you take the steps to protect it in every way possible from every potential threat. This includes those that could originate from within your own organization. Let’s consider the case of Xiaorong You, who was recently convicted of conspiracy to commit trade secret theft by a federal jury.